Job Description

Job Description:

• Develop customer relationship strategies that promote retention and loyalty, ultimately improving customer lifetime value and reducing churn
• Define KPIs and effectively optimize channel execution, while identifying tactics with high efficiency and incrementality
• Usage of data to create cohorts and generate campaigns that are relevant to customers at various points in their lifecycle
• Influence future lifetime value through higher product adoption, customer satisfaction, and overall health scores
• Expand the product revenue through cross-sell and up-sell
• Oversee the team’s execution and measurement of content recommendations with the objective of delivering increased user engagement
• Work with internal operations, merchandise, creative, and planning teams to maximize the impact of sales and Astro events
• Work closely with stakeholder teams in Customer Service and Marketing to align on priorities and maintain momentum for campaigns
• Prioritize and resolve customer and internal escalations

Qualifications and Requirements:

• A bachelor’s degree, preferably in Marketing, Advertising, or a related analytical field
• 4 years of relevant experience in an ecommerce / direct response environment
• Excellent written, verbal, and interpersonal communications
• Excellent analytical and quantitative skills
• Experience in developing customer relationship and engagement campaigns
• Experience with Google Analytics or other web analytics tools
• Strong empathy for customers AND passion for revenue and growth
• Ability to identify, prioritize, and articulate highest impact initiatives

Experience: 3+ Yrs of relevant experience, not exceeding overall experience of 10 years.

Package: 6-8 LPA

Openings: 2

Qualification: Bachelor’s degree, preferably in Marketing, Advertising, or a related analytical field